About
About 99 Bikes
Discover 99 Bikes' mission, values, and team culture. Learn why 99 Bikes is Australia's top bike retailer and a vibrant place to work and grow.
99 Bikes is more than Australia’s leading bicycle retailer—it’s a movement that fuels active lifestyles, passionate teams, and customer-first thinking. For those curious about working in a business that blends fun, innovation, and purpose, 99 Bikes careers offer a one-of-a-kind experience shaped by strong values and visionary leadership.
Vision: Helping People Ride Bikes
At the heart of 99 Bikes lies a simple yet powerful vision: to help people ride bikes. This vision shapes every store opening, product launch, customer interaction, and team initiative. Whether it’s encouraging first-time riders or supporting elite cyclists, the company remains focused on making cycling more accessible and enjoyable for everyone.
This vision is backed by:
- Growing a nationwide network of welcoming retail stores
- Offering quality bikes, parts, and gear for all experience levels
- Advocating for sustainable and healthy transport solutions
- Creating memorable experiences for both customers and staff
Mission: Be the World’s Most Approachable Bike Shops
99 Bikes’ mission is crystal clear—to be the world's most approachable bike shops, delivering exceptional service through enthusiastic and knowledgeable team members. This goal drives the company to foster a welcoming atmosphere, where questions are encouraged and expertise is shared freely.
Their mission is brought to life by:
- Training every team member to become a true product expert
- Promoting open communication and positive energy
- Focusing on consistent improvement through feedback and data
Work Culture at 99 Bikes
A job at 99 Bikes is far from ordinary. The work culture is built on autonomy, performance, and an unmistakable passion for bikes and people. Employees, proudly referred to as “Bikies,” are empowered to take ownership of their roles and influence the direction of their stores.
1. Ownership & Accountability
Every team member is offered the opportunity to become a shareholder, which instills a deep sense of responsibility and pride in the brand.
2. Fun & Energetic Vibes
From team-building events to themed dress-up days, the culture is vibrant, friendly, and occasionally hilarious. Laughter and bike rides are both regular parts of the week.
3. Performance-Driven Environment
Performance is celebrated through commission-based roles, monthly leaderboards, and clear career growth pathways.
4. Learning & Innovation
Continuous improvement is a cornerstone. Whether it’s gaining new certifications, learning tech integrations, or improving customer interactions—growth is always on the agenda.
5. Community Impact
The company actively supports charity bike builds, ride-to-work campaigns, and initiatives that give back to local communities.
Inclusion and Diversity
99 Bikes embraces a workplace that welcomes people of all identities and backgrounds. From inclusive recruitment practices to supporting working parents and young professionals, the business is continuously evolving to better support a diverse workforce.
Conclusion
Driven by a powerful mission and led by a culture that rewards energy, knowledge, and a love for cycling, 99 Bikes continues to be a stand-out employer in Australia’s retail landscape. The brand’s customer-first mindset is matched only by its employee-first workplace. If you're seeking a role where your passion and purpose can align, 99 Bikes offers the space to grow, perform, and ride toward a meaningful career.