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City Beach is one of Australia's most well-known surf and streetwear retailers, with stores across every state and territory offering a range of popular youth fashion, footwear, accessories, and surf brands. If you're into action sports, street fashion, or simply want a fun and energetic retail job, City Beach is a genuinely appealing place to work — and with stores in Sydney, Melbourne, Brisbane, Perth, Adelaide, and many more locations across NSW, VIC, QLD, WA, SA, and ACT, there's almost always an opportunity near you. This guide covers everything you need to know about applying for a job at City Beach in 2026.
About City Beach
City Beach was founded in Western Australia in 1986 and has grown from a small surf shop into one of the country's leading youth fashion retailers. The company stocks a wide range of brands including Quiksilver, Billabong, Rip Curl, Rusty, RVCA, Depactus, and many others. City Beach differentiates itself through a deep focus on youth culture, surf and skate lifestyle, and a genuine passion for the brands and products it sells.
City Beach operates stores across major shopping centres and retail precincts, with over 70 stores nationally. The company also operates a strong e-commerce business, which means there are occasional opportunities in its warehouse and digital operations as well as on the shop floor.
Job Roles Available at City Beach
Sales Team Member
The most commonly advertised role at City Beach is the Sales Team Member — a customer-facing position on the shop floor. You'll assist customers in finding the right products, keep the store looking great, manage stockroom tasks, and operate the register. These are typically casual or part-time roles and are ideal for first-time jobseekers or those returning to retail. City Beach places a strong emphasis on product knowledge and genuine enthusiasm for the brands it sells, so a real interest in surf, skate, and streetwear is a significant advantage.
Visual Merchandiser
Visual Merchandisers at City Beach are responsible for implementing and maintaining the store's visual presentation — including window displays, mannequin styling, and product placement. These roles require a creative eye and attention to detail, and typically involve some travel between nearby store locations to maintain consistency across the brand's visual standards.
Assistant Store Manager
Assistant Store Managers (ASMs) support the Store Manager in running daily operations — including rostering, team development, customer service escalations, and stock management. Previous retail management experience is typically required. These are usually full-time salaried roles.
Store Manager
Store Managers are responsible for the full performance of their City Beach store — team leadership, commercial outcomes, customer experience, visual standards, and safe and compliant operations. Store Managers at City Beach are given significant autonomy within the company's framework and are expected to build a high-performing team and a store that reflects the brand's culture authentically. Several years of retail management experience in a comparable format are typically required.
Head Office and Support Roles
City Beach's head office is based in Perth, WA. Roles in buying, marketing, e-commerce, IT, HR, and finance are occasionally available for professionals with relevant experience. These positions are advertised on the City Beach careers portal and on major job boards when vacancies arise.
How to Apply for a Job at City Beach
- Visit the City Beach careers page at citybeach.com.au/careers
- Browse roles by state — NSW, VIC, QLD, WA, SA, ACT — or by store location
- Submit an online application with your resume and a brief cover note
- If shortlisted, participate in a phone screen or in-store interview
- For management roles, a two-stage process with a panel interview is typical
City Beach also accepts expressions of interest for future vacancies, and some stores conduct periodic open recruitment days — worth keeping an eye on if you're specifically keen on a particular location in Sydney, Melbourne, Brisbane, or Perth.
City Beach Pay Rates and Salary Guide for 2026
City Beach pays in accordance with the General Retail Industry Award (GRIA). Here is an approximate overview of pay rates for common roles:
| Position | Hourly Rate / Annual Salary (Approx.) | Employment Type |
|---|---|---|
| Junior Sales Team Member (under 18) | $13.00 – $16.00/hr | Casual / Part-time |
| Sales Team Member (adult) | $23.00 – $26.00/hr | Casual / Part-time |
| Visual Merchandiser | $25.00 – $30.00/hr | Part-time / Full-time |
| Assistant Store Manager | $55,000 – $70,000/yr | Full-time |
| Store Manager | $70,000 – $90,000/yr | Full-time |
Casual employees receive the standard 25% loading on base rates. Penalty rates apply for evenings, Saturdays, Sundays, and public holidays in line with the GRIA.
What City Beach Looks for in Job Applicants
City Beach's brand is built around youth culture, surf and skate lifestyle, and genuine product passion. For most team member roles, the company is looking for candidates who authentically connect with the brands and culture the store represents. Interviewers often ask about your favourite brands, your interest in surf or streetwear, and how you keep up with trends in the category.
Beyond brand alignment, the company values reliability, a positive attitude, strong communication skills, and the flexibility to work weekends and school holiday periods. For management roles, demonstrated retail leadership and team development capability are essential.
What to Expect in a City Beach Interview
City Beach interviews for team member roles are typically held in-store and are relatively conversational. Expect to be asked about your interest in City Beach's brands, your customer service experience (if any), and your availability. Management interviews are more structured and assess leadership experience, commercial capability, and cultural fit.
For more detailed interview preparation, see our dedicated guide: City Beach Interview Questions and Answers 2026.
City Beach Stores Across Australia
- NSW: Multiple stores in Greater Sydney shopping centres and regional NSW
- VIC: Melbourne metropolitan stores and regional Victoria
- QLD: Brisbane, Gold Coast, Sunshine Coast, and regional QLD
- WA: Perth metro and regional WA (WA is the company's home state with the heaviest concentration of stores)
- SA: Adelaide and South Australian centres
- ACT: Canberra
Related Reading
- City Beach Employee Reviews Australia
- City Beach Interview Questions and Answers 2026
- Retail and Wholesale Companies in Australia 2026
Frequently Asked Questions About Working at City Beach
How old do you have to be to work at City Beach?
City Beach generally hires from the age of 15. Junior pay rates apply for workers under 18 as per the General Retail Industry Award.
Does City Beach require retail experience to apply?
No formal retail experience is required for team member roles. A genuine interest in City Beach's brands and product range is often more important than prior retail history for entry-level positions.
Does City Beach offer staff discounts?
Yes, City Beach employees typically receive staff discounts on the store's product range. The specific discount rate varies, but this is a consistently mentioned perk by employees across stores in Sydney, Melbourne, Brisbane, and Perth.
Is City Beach a good place to work?
City Beach is generally well-regarded as an employer, particularly for young people with a genuine interest in the brands and lifestyle the company represents. For more detail on what employees actually say about working there, see our City Beach Employee Reviews article.